This wellness beverage start-up, founded by Kenneth Park, was off to a great start.
The product was extraordinary: delicious, organic, made in the USA, delivering the
purest, highest-quality aloe available. With strong proof of concept, it was already
in select markets. But this emerging player needed advisors and partners to get
to the next level.
Enter VNTR.
Detox Water gained an influential partner in NBA player and VNTR co-founder Mason Plumlee, who knows first-hand how restorative high-quality natural drinks can be for the body. Mason’s advocacy put Detox Water into high-profile hands quickly. He also helped promote the brand’s successful Kickstarter campaign. At product sampling and other activation events, his genuine appreciation for the product delivers on authenticity.
With Mason’s partnership in place, VNTR went to work on meeting Detox Water’s other needs: a timely injection of seed money, assistance in scaling the business quickly, and marketing support—from branding/messaging, to focus group testing, to social media and brand events. VNTR is currently supporting Detox Water’s US rollout as new distributors come on board.
Since VNTR and Mason began partnering with Detox Water, the brand has completed a $500K seed round and increased distribution from 200 bottles/month to over 2,000…and growing. Expect to see even more impact in 2016, as Mason shares and champions Detox Water for what it is: a brand to believe in.
